Chronology

Discover the most important events of our history
  • Diaries with entries on income and expenditure amongst other annotations.
  • Diaries with entries on income and expenditure amongst other annotations.

1908

Prehistory of the company

Thanks to historic family diaries, we now know that Mariano Beltrán Ferreres and María Beltrán Gimeno learnt to make soap at the start of the twentieth century. Our company’s origin was a modest set of soap-making equipment in an everyday house in Xert (Castellón, Spain); it was there that soap was made in small quantities by family members, friends and neighbours.

  • Diarios de gastos con salidas y entradas y anotaciones varias
  • Diarios de gastos con salidas y entradas y anotaciones varias

1921

First tax payment

The official registration of the business for the years 1921–1922 records how the company was founded under the name Mariano Beltrán (Source: Archivo Histórico Provincial de Castellón, Spain). From the outset of the company’s activity Mariano Beltrán Ferreres (1st generation) and Mariano Beltrán Beltrán, his eldest son (2nd generation) worked together, and they were later joined by the latter’s two brothers, Práxedes and Manuel Beltrán Beltrán.

  • 1921 Payment register for the tax levied on industrial activity. Source: Archivo Histórico Provincial de Castellón .
  • The 2nd generation of Hermanos Beltrán , photographed in Castellón in 1960s. They are the three men wearing hats, from left to right: Mariano, Manuel and Práxedes.
  • Catalogue of the company, Vilanova Hermanos, who produced the soap-cutting machine which was acquired in the early 1920s, and is still in use today, 100 years later.
  • First advertisement of the company in 1922, published in the Guía Anuario Provincial.
  • Advertisement from 1924, published in the Guía Anuario Provincial.

1922

The company’s first advertisements

The company’s first graphic advertisements were published in the Guía Anuario Provincial de Castellón, Spain, in 1922 and 1924, and they were given a prominent place in the list of businesses provided in this commercial guide.

  • Primer anuncio publicitario de la empresa en 1922, publicado en la Guía Anuario Provincial.
  • Anuncio de 1924, publicado en la Guía Anuario Provincial.

1927

Registering the company’s brands

Mariano Beltrán Ferreres registered the brands El Lorito and Beltrán at the Oficina Española de Patentes y Marcas (Spain’s Office for Patents and Brands), Ministerio de Industria, Comercio y Turismo (Ministry for Industry, Commerce and Tourism). The company produced a range of varieties of soap in bars, as well as soft soap.

  • Registration of the Beltrán brand for class 32 “soaps”
  • Registration of the Lorito brand for class 32 “soaps”
  • Advertisement published in the Heraldo de Castellón, 1928
  • Advertisement published in the Heraldo de Castellón, 1928
  • Advertisement published in the Heraldo de Castellón, 1930

1928

Advertising campaigns

Advertisements were published in the Heraldo de Castellón (1928) and the Heraldo de Vinaroz (1930). These advertisements demonstrate how the company was progressively consolidating its presence and that its sales extended across the province of Castellón.

  • Anuncio publicidad Heraldo de Castellón, 1928
  • Anuncio publicidad Heraldo de Castellón, 1928
  • Anuncio publicidad Heraldo de Vinaroz, 1930

1932*

The Beltrán and El Lorito poster

Advertising poster for the company, Mariano Beltrán, found in an antique dealer’s shop in Barcelona.

*Approximate year

  • Advertising poster for the company with its two registered brands, 1932 approx.
  • New factory in an industrial building on the outskirts of Xert, 1941.
  • The factory’s interior patio and raw materials store, Xert 1941.
  • Soap manufacturing room. Mixer and extraction pump, today in the company’s collection, Xert 1941.
  • Soap conditioning room. Cutting and stamping machines , today in the company’s collection, Xert 1941.
  • Postcard from Joaquín Beltrán Beltrán as a child (future 3rd gen.) sent to his father Manuel Beltrán (2nd gen.) while studying in Castellón.
  • Poster of the façade of the factory building in Xert, 1941.

1941

New factory in Xert

The company relocated to an industrial site on the outskirts of Xert, in what is today calle Miguel Beltrán. It was bigger and far better suited for soap manufacture, which by that time had become an important industrial activity that was in high demand.

  • Nueva fábrica en una nave en las afueras de Xert, 1941
  • Patio interior de la fábrica y almacén de materias primas, Xert 1941
  • Sala de producción de jabones. Agitador y bomba extractora, conservados actualmente en la empresa, Xert 1941
  • Sala de acondicionado. Máquina cortadora y troqueladora, conservadas actualmente en la empresa, Xert 1941
  • Postal de Joaquín Beltrán Beltrán de niño (futura 3ª gen.), estudiando en Castellón, a su padre Manuel Beltrán (2ª gen.)
  • Cartel original de la fachada de la nave industrial de Xert, 1941

1942

Factory workers

Production increased, and so too did the number of workers. Images of workers and members of the family after a day’s work in the new factory.

  • The staff of the company, Mariano Beltrán, along with friends and relatives from the town, 1942.
  • The company’s employees during a break, Xert 1942.
  • Workers exercising, Xert 1942
  • Workers exercising, Xert 1942
  • Request for a list of the company's employees active in 1940
  • Business cards from the 1940s.
  • Business cards from the 1940s.
  • Business cards from the 1940s.
  • Company invoice from 1946.

1943*

Commercial activity

Business cards for Práxedes and Mariano Beltrán (2nd generation). Práxedes was the brother in charge of establishing commercial relationships, as well as sales. Mariano was in charge of managing the company and its accounts. It was Manuel who developed the company’s soap formulas and oversaw production along with his father Mariano.

*Approximate year

  • Tarjetas comerciales de la década de los 40.
  • Tarjetas comerciales de la década de los 40.
  • Tarjetas comerciales de la década de los 40.
  • Factura de la empresa del año 1946

1945

The move to Castellón

The company relocated to calle Barrachina in Castellón. It moved to the provincial capital taking all its manufacturing equipment with it. From that date on the company operated in a larger factory space of 1200m2, and also had access to a larger local market.

  • Factory in calle Barrachina in Castellón, photographs from the 1970s.
  • Factory in calle Barrachina in Castellón, photographs from the 1970s.
  • Factory in calle Barrachina in Castellón, photographs from the 1970s.
  • Factory in calle Barrachina in Castellón, photographs from the 1970s.
  • Factory in calle Barrachina in Castellón, photographs from the 1970s.
  • Model commercial letter written by Mariano for issuing to clients and suppliers, 1945.
  • Registration of the Castalia brand for class 32 “soaps”.
  • Registration of the Castalia brand for class 32 “soaps”.

1946

Registering the Castalia brand

The company registered its third commercial brand, Castalia, in the Oficina Española de Patentes y Marcas with the intention of extending its range of bars of soaps and soft soap.

  • Registro de la marca Castalia para “jabones” en la clase 32
  • Registro de la marca Castalia para “jabones” en la clase 32

1947

First advertisement in Castellón

First advertisement in the Guía Anuario following the company’s move to the city of Castellón. This is also the last advertisement to have been traced in which the company promotes itself with Mariano Beltrán as its official name.

  • Advertisement in Anuario Guía de Castellón, 1947.
  • Advertisement in Anuario Guía de Castellón, 1947.
  • Articles of association for Beltrán Hermanos S.R.C., 1949.

1949

Change of trade name

The company Mariano Beltrán changes its name to Beltrán Hermanos S.R.C., which the three brothers, Mariano, Práxedes and Manuel, have equal shares in it.

Escritura de constitución como Beltrán Hermanos SRC, 1949.

1952*

The third generation join the company

During this decade Joaquín Beltrán Beltrán, the only son of Manuel Beltrán and Vicenta Beltrán joins the company. Joaquín had studied chemistry in Valencia and he began work in the company by studying all the soap formulas available on the market, as well as helping his father with the development and production of soaps.

*Approximate year

  • Joaquín Beltrán Beltrán having finished his chemistry studies in Valencia.
  • Family photograph: Joaquín Beltrán and his parents, Vicenta Beltrán and Manuel Beltrán.
  • Diaries kept by Joaquín when he first joined the company, recording his raw materials analyses, formulas used by competitors and manufacturing trials.
  • Advertisement in Guía Carnet Castalia, 1953.

1953

First advertisement as Beltrán Hermanos

Advertisement with the new official company name found in the business directory the Carnet Castalia, guía de la Industria, Comercio y Profesionales de Castellón de la Plana y su Provincia.

Anuncio en Guía Carnet Castalia, 1953.

1954*

Products and commercial document

The company still conserves products from the 1950s: bars of soap, soap powder in paper bags and 100g plastic bags, as well as soft soap packaged in bags.

*Approximate year

  • 500g bars of soap, El Lorito and Castalia brands.
  • Powdered soap with coconut oil, El Lorito, Castalia and Beltrán brands.
  • Soft soap packaged under the Castalia brand.
  • Commercial document with the different types and brands of soap available at that time.
  • Advertisement in the book issued for the Feast of St Vincent, Xert, 1955.
  • Advertisement in the book issued for the Feast of St Vincent, Xert, 1955.
  • Advertisement in the book issued for the Feast of the Magdalena, 1956.
  • Advertisement in the book issued for the Feast of the Magdalena, 1957.
  • Advertisement in the book issued for the Feast of the Magdalena, 1957.

1955

Advertisements in libros de fiestas

Another frequently used advertising channel from this year onwards was the publications issued for the public holidays held to mark the Feast of St Vincent in Xert and that of the Magdalene in Castellón.

  • Anuncio en libro de fiestas San Vicente, Xert, 1955.
  • Anuncio en libro de fiestas San Vicente, Xert, 1955.
  • Anuncio en libro de fiestas de la Magdalena, 1956.
  • Anuncio en libro de fiestas de la Magdalena, 1957.
  • Anuncio en libro de fiestas de la Magdalena, 1957.

1959

Increased advertising investment

During the late 1950s and early 1960s numerous advertisements were issued in local newspapers, in the aforementioned festival publications and the province’s commercial directories, which were published annually. The brands El Lorito and Beltrán always featured in these advertisements.

  • Poster for Beltrán powdered soap for washing machines from the 1960s (Factory archive).
  • Advertisement in the Mediterráneo newspaper, 1959.
  • Advertisement in the Mediterráneo newspaper, 1959.
  • Advertisement in the Mediterráneo newspaper, 1959.
  • Extended Advertisement in the Mediterráneo newspaper, 1960.
  • Extended Advertisement in the Mediterráneo newspaper, 1960.
  • Extended Advertisement in the Mediterráneo newspaper, 1960.
  • Beltrán advertisement, cinema slide, 1960.
  • Beltrán advertisement, cinema slide, 1960.
  • Beltrán advertisement, cinema slide, 1960.

1960

Advertisements in the cinema

Advertisements were not only issued in the press, but also screened at the city’s cinema between 1958 and 1962. The company’s investment in advertising demonstrates its consolidation during this period.

  • Anuncio Beltrán, diapositiva de cine, 1960.
  • Anuncio Beltrán, diapositiva de cine, 1960.
  • Anuncio Beltrán, diapositiva de cine, 1960.

1963

Definitive Change of trade name

From this year onwards, the company’s trade name was changed to Beltrán Hermanos S.L., and it was registered to Práxedes and Manuel Beltrán Beltrán. The company continued to be owned by the Beltrán family, but Mariano Beltrán sold his share in order to develop his own detergent manufacturing company.

  • Articles of association for the company Beltrán Hermanos S.L., 1963.
  • Mariano Beltrán and his son Armando Beltrán, who developed his detergent manufacturing company (Ayebsa) in the 1960s.
  • Diferentes envases y formatos del jabón de coco líquido Beltrán, durante la década de los 70.
  • Etiqueta de jabón coco líquido de otros formatos.

1970*

New Beltrán products

The range of soaps manufactured was expanded and a new format was issued: liquid coconut oil soap intended for washing laundry both by hand and in washing machines. This soap signalled a major innovation in contrast to the synthetic detergents that were widely produced during this period.

*approx.

  • Diferentes envases y formatos del jabón de coco líquido Beltrán, durante la década de los 70.
  • Etiqueta de jabón coco líquido de otros formatos.

1982

The fourth generation joins the company

In the 1980s the fourth generation of the Beltrán family progressively joined the company: Joaquín (son), Juan Carlos and José Manuel. The company was once gain in the hands of three brothers, who shared the surname Beltrán Beltrán. Joaquín (father) retired in 1996, however, he continued to visit the factory every day of his long life except for the final months prior to this death in 2018. Today José Manuel manufactures the soaps made using kettle saponification , Juan Carlos the soaps and liquid products created using mixing processes , and Joaquín oversees the making of cosmetic soaps, as well as performing a management role.

  • Juan Carlos, Joaquín y José Manuel Beltrán Beltrán, fotografía 2015.
  • Joaquín Beltrán hijo y Joaquín Beltrán padre, fotografía 2007.
  • Joaquín Beltrán padre, 2008.
  • Primera nónima Joaquín Beltrán (hijo), 1982.
  • Photograph of the complete Beltrán range in the 1980s.
  • Famous 500g bar of laundry soap with green spots.
  • Pure coconut oil soap 240g.
  • Business card with product prices from 1989.
  • Business card with product prices from 1989.

1985

The complete Beltrán range

The company extended its soap-based product range: soft soap, bars of coconut oil soap, soap flakes, soap powder and liquid coconut oil soap, as well as washing-up liquid . A number of these products continue to be made today, while others were discontinued only very recently.

  • Fotografía bodegón de la línea Beltrán al completo, en la década de los 80.
  • Famosa pastilla de pintas verdes para la ropa 500g.
  • Jabón coco puro 240g.
  • Tarjeta comercial con tarifa de precios de 1989.
  • Tarjeta comercial con tarifa de precios de 1989.

1990

The final years of the factory in Castellón

The company’s manufacturing volume continued to rise, and the logistical demands of loading and unloading supplies and products meant that before long the company had to move to a new industrial estate in the neighbouring town of Almazora.

  • Drying room for soap flakes. Soap mixing machine, Castellón 1990.
  • Room used for cutting and stamping bars of soap, Castellón 1990.
  • Packaging room, Castellón 1990.
  • Laboratory, Castellón 1990.
  • Factory façade, Castellón 1990.
  • Offices, Castellón 1990.
  • Jabones Beltrán business card 1990.
  • New company logo, 1991.
  • Liquid coconut soap in different formats, 1991.
  • Beltrán product range: soap powder, liquid soap, soap flakes, bars of soap, soft soap and soap cream.

1991

Change of image

The decade begins with a visual rebranding of the company and its products. The latter’s appearance and packaging are modernized, but the traditional soap formulas used remain the same.

  • Nuevo logotipo empresa 1991.
  • Jabón de coco líquido en diferente formatos, 1991.
  • Bodegón Beltrán: jabón en polvo, líquido, escamas, pastillas, blando y jabón en crema.

1992

Definitive move to Almazora

The company moves to a new factory building in Almazora, where it remains today. Due to increasing production levels during this decade and those that followed, the factory has steadily expanded its site with the addition of new factory space, and it today covers an area of over 4000 m2.

  • Factory, Almazora industrial estate, 1992.
  • Almazora factory, top-floor offices, Almazora 2003.
  • Joaquín Beltrán’s office, Almazora 2003.
  • Soap cutting machine, Almazora 2003.
  • Stacks of bars of soap prior to being made into soap powder, Almazora 2003.
  • Mill for transforming soap flakes into powder, Almazora 2003.
  • Weighing and soap mixing machine, Almazora 2003.
  • Liquid soap bottling machine, photograph 2004.
  • New mill for the production of Beltrán soap powder, photography 2004.

1995

Mechanization of production

Throughout this decade the company undergoes a major growth in sales, as well as manufacturing capacity. New machines are acquired and put into operation, and these industrialize many of the manufacturing tasks, although artisanal practice continues to be at the heart of the company’s activity.

  • Envasadora de jabón líquido, fotografía 2004.
  • Molino nuevo para la producción del jabón en polvo Beltrán, fotografía 2004.

2005

The fifth generation join the company

During this decade Mara joins the company in 2005, and Iris in 2012, the fifth generation of the Beltrán family. Mara and Iris, the daughters of Joaquín Beltrán and Teresa Aparici, had studied at the Universitat Jaume I, and they hold degrees in Advertising and Public Relations and Business Management and Administration respectively. For the first time, the factory has two women working at a management level. A long period of collaboration between the family’s third, fourth and fifth generations results from their joining the company.

  • Three generations of the Beltrán family: Joaquín (son), Iris, Juan Carlos, Joaquín (father), José Manuel and Mara (from left to right). Photograph from 2018.
  • Offices in 2006.
  • Offices in 2006.
  • Shop in 2014.
  • Offices in 2014.
  • Range of Beltrán products sold in a traditional pharmacy.
  • New company logo.
  • Range of Beltrán products 2018.

2006

Renewing the company’s image

From this year onwards, the company’s products undergo a major transformation and diversification, although the company’s commitment to making traditional natural soap as its principal product and ingredient is always maintained. The company’s image and the Beltrán products undergo a progressive transformation.

  • Gama de productos Beltrán comercializados en droguería tradicional.
  • Nuevo logotipo empresa.
  • Gama de productos Beltrán 2018.

2007

Castalia potassium soap

Castalia liquid black soap is developed using Beltrán soft soap as an agricultural and domestic plant treatment. The Castalia range of ecological products was initially certified by Sohiscert for fortification use , and today it is certified by Ecocert as Castalia liquid black soap.

  • Castalia products for ecological plant treatment.
  • Complete range of Castalia products: liquid black soap and diatomaceous earth.
  • Castalia liquid black soap 2021.
  • Beltrán Vital range.
  • Current product range 2021.

2009

Beltrán Vital, cleaning without perfume

In parallel, the Beltrán Vital range of cleaning products manufactured is developed in collaboration with the Asociación Valenciana de afectados de Sensibilidad Química Múltiple (Valencian Association for people with Multiple Chemical Sensitivity). They all use natural and unperfumed soap and are specially designed for those affected by M.C.S.

  • Línea Beltrán Vital.
  • Bodegón actual de la línea 2021.

2010

Beltrán cosmetic soaps

It was in this year that company was awarded the seal for Artesanía de la Comunidad Valenciana (Artisanal products of the Autonomous Community of Valencia), which accredits the artisanal nature of our products and manufacturing processes. During this period an extensive range of coconut oil-based cosmetic soaps were also developed.

  • Beltrán Artisanal Soap.
  • Essabó Artisanal Soap 2020.
  • Biobel ecological line.
  • Change of 1.5L packaging in 2012.
  • New references for domestic cleaning 2013.
  • Change of image for the line in 2020.

2011

Biobel certified ecological cleaning

The development and launch of Biobel, with Ecocert certification, converted Jabones Beltrán into the first Spanish company to produce ecologically certified soaps and liquid detergents. The range has since been extended to include bio domestic cleaning products and ongoing improvements are being made to the sustainability of their formula, image and packaging.

  • Línea ecológica Biobel.
  • Cambio a envases de 1,5L en 2012.
  • Nuevas referencias para la limpieza para el hogar 2013.
  • Nuevas referencias para el lavavajillas automático 2014.
  • Cambio de imagen de la línea en 2020.

2012

Continued improvement

This decade was marked by the further professionalization of the company with regard to monitoring and improving internal processes, as well as management. This period also stands out for the range of awards the company received for its evolution as a business and the development of its commercial activity, which include: UJI Human Resources Prize (2011), Accord Social Quality Award, CS Chamber of Commerce (2015), Environmental and Social Commitment Prize, Mediterráneo newspaper (2015), Environment Prize, Expansión newspaper (2016), Almazora Caldera award (2017).

  • Joaquín BeltrJoaquín Beltrán receives the award from the Club de Recursos Humanos [Human Resources Club] 2013.
  • The Jabones Beltrán team at the prize ceremony held by the Club de Recursos Humanos 2013.
  • First prize for Company of the Year from the Mediterráneo newspaper 2014.
  • Accord Award from the Castellón Chamber of Commerce 2015.
  • Expansión and Ifema SME Environment award 2016.
  • Expansión and Ifema SME Environment award 2016.
  • Mara and Iris Beltrán receive the 2017 prize for the best SME at communicating value.
  • Almassora Caldera de Honor award 2017.
  • Almassora Caldera de Honor award 2017.
  • Remodelling the offices.
  • Remodelling the offices.
  • Remodelling the offices.
  • New company logo and isotype.
  • Factory shop.
  • Factory shop.
  • Photograph of the company’s staff in the warehouse, 2015.

2015

Extension and renovation of the factory

The company’s staff grows significantly and the offices and shop need to be extended, at the same time a definitive logo was created for the company.

  • Remodelación de las oficinas.
  • Remodelación de las oficinas.
  • Remodelación de las oficinas.
  • Nuevo logotipo e isotipo de la empresa.
  • Tienda de la fábrica.
  • Tienda de la fábrica.
  • Foto equipo completo en almacén 2015.

2016

The company’s ethical code

The company set out its philosophy and views on social and environmental commitment in an ethical code produced in collaboration with the Ethical Management and Corporate Social Responsibility Research Group (GERSE) at the Universitat Jaume I in Castelló. The code states the company’s mission, vision and values, and it is published on the company website.

  • Launch of the Jabones Beltrán ethical code of practice with representatives of the UJI, 2017.
  • Pamphlet for the company’s ethical code of practice and core values.
  • The public launch of the company’s ethical code of practice.
  • Launch of Essabó Eco.
  • Photograph of Vivaness 2019, with the Biobel and Essabó stand.

2017

Essabó Eco, bio cosmetic soaps

Development and certification by BioVidaSana – Bio.Inspecta of a new range of ecological soaps marketed under the brand Essabó and resigstered as soaps for cosmetic use. Two years later, the company starts to exhibit the products from its two ecologically certified brands at Vivaness-Biofach, the sector’s most important international trade fair: Biobel and Essabó.

  • Lanzamiento Essabó Eco.
  • Foto Vivaness 2019, con stand que se vea stand de Biobel y Essabo.

2018

Approaching the centenary

The company begins to conduct research on its history. Ramón Feenstra, the partner of Mara Beltrán and lecturer at the Universitat Jaume I, begins to study the company’s origins. A wealth of interesting and surprising material is compiled, such as the fact that the company was founded in 1921 and not in 1922 as was thought. The research findings are posted periodically on the company’s website, on the page “Looking towards the centenary”.

  • Ramón Feenstra beginning his research project, 2018.
  • Joaquín Beltrán and Ramón studying old diaries, 2019.
  • Armando Beltrán and Isidro, a relative and old family friend.
  • Final physical documents found in the company concerning formulas, products, sales, prices … 2020.
  • Current range of Beltrán products for laundry, with Ecolabel certificate, 2019.

2019

Evolution to Beltrán Eco

As part of our commitment to innovation and continual improvement, we have undertaken to convert our traditional and natural range of Beltrán soaps into ecological soaps, and they have been certified with the Ecolabel seal through the conventional channel .

Actual gama de productos Beltrán para el lavado de la ropa, con certificado Ecolabel, 2019.

2020

New laboratory and a further extension of the factory

The rise in sales and a renewed need to increase production levels ked to a major extension of our warehouse and the construction of a new modern cosmetic laboratory managed by Jaime Nácher, who has been working at the factory since 2006. He has become a key member of staff and helps oversee the quality, improvement and innovation of our products and company.

  • The factory’s new laboratory.
  • Jaime Nácher, Technical Manager of Jabones Beltrán, in the factory’s new laboratory.
  • Soap manufacturing room.
  • Soap manufacturing room.
  • The book “Historia del jabón. 100 años de Jabones Beltrán”, 2021.
  • Employees of Jabones Beltrán, 1940.
  • Employees of Jabones Beltrán, 2021.

2021

Centenary

We are proud to be the only family-run company in Spain that has been manufacturing soap for one hundred years. We began our anniversary year celebrating the publication of the book Historia del jabón. 100 años de Jabones Beltrán [A history of soap. 100 years of Jabones Beltrán], written by Ramón Feenstra, whose engaging and rigorous research offers a history of soap and soap-making in Spain through the lens of our company’s history.

2022

Obtaining ISO and internationalisation of the company

In 2022 we achieve ISO 9001 quality certification. With it, all our innovation, customer service and sustainability activities are maintained, along with our handcrafted and sustainable manufacturing. In addition, the internationalisation of the company begins.

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